We work with may start-ups and one of the primary reasons many of them fail to take off is that they put Strategy as a low priority. “What’s the point of a Strategy if the Proof of Concept doesn’t work?” – that’s a common mind-set. I always, ask back, “What’s the strategy if the Proof of Concept works?”

Leave the job of building a functioning prototype (the PoC) to me! That’s what I do best.

Focus on developing your business strategy and you’ll know success WHEN the PoC works. This article views strategy choices through four lenses – financial performance, markets, competitive advantage, and operating model

Read it here